The French label has announced the launch of the Louis Vuitton Young Arts Project, an exceptional partnership between the luxury house and five of London’s leading art institutions: Hayward Gallery, Royal Academy of Arts, South London Gallery, Tate Britain and Whitechapel Gallery.

This project follows previous sponsorship of many exhibitions at major institutions, and has been speeded by the success of the Louis Vuitton Art Talks series, the fashion label set out to celebrate the opening of the New Bond Street Maison with a major new project that would extend opportunities to younger, less privileged people to access the art world. Their last project consists of three-year arts and education programme which will give Londoners, aged 13-25, unique access to the museum directors and curators, artists and collectors who shape the British contemporary art scene; many of these figures sit on the Louis Vuitton Young Arts Project committee, including Tracey Emin, Gary Hume, Michael Landy and Keith Tyson.

The project will see five panels of young people interacting as part of a peer-led youth forum for the enjoyment and further understanding of art. Each of these represents one of the five institutions involved in the venture and comprise young people recruited from local borough schools and community youth groups.

A selected group of young people from each panel will be chosen by the individual institutions to attend a five-day annual Academy, the first of which takes place in August 2010 at the Royal Academy Schools and Louis Vuitton New Bond Street.

Besides, the Academy will offer behind-the-scenes visits to galleries and conservation studios, and talks by curators and critics. At the end of each year, there will be an opportunity for all the panel members and their families to celebrate their achievements. While Louis Vuitton has committed to the project for a three-year period, encompassing cultural activity before and during 2012, it hopes to continue the Louis Vuitton Young Arts Project into 2013 and beyond.

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