Following the trend of the pop up stores and joining forces to celebrate its 50th birthday in the case of Carnaby Street and to heat the launch of its online Denim Bar on behalf of, London’s 38 Carnaby Street will play host to London’s debut pop-up bar made entirely of denim on the 27th – 28th May.

PRPS, Nudie, Stone Island Denim, Levis, APC, King Krash, Levi’s Vintage and Edwin are some of the featuring designer brands which will denimize the temporary bar.

Served from the tap, it would be difficult to decide among the skinny, slim, straight, relaxed and boot-cut or the various denim treatments including black coated, vintage wash, raw, organic, crinkle wash or salvage. To create a home feeling proper from the best historic pub, shoppers can be assisted by’s own denim experts from our buying and styling teams.

The bar is the last treat from designer Mark Lawson-Bell, the creative mind behind Conduit Street’s Sketch’s interior design concept. Those who are already curious about the venture and thinking of dedicate some spare time of this bank holiday at the West End will be positively surprised when enjoying the complimentary Tanqueray No.10 my-martini in style, whilst browsing the SS10 menswear denim collections from the site.