If you are keen on wearing the latest trends for the most affordable price but tired of digging into Primark´s racks, congrats! The beloved US retailer Forever 21 is to open its first UK store at Birmingham’s Bullring.

Due to open this autumn, the retail space will occupy over 53,000 sq ft. The Forever 21 brand is already widely stocked in the US and also available online at its website www.forever21.com

For those who find Birmingham still far away from their whereabouts, don´t worry and trust on the Forever 21 Executive Vice President, Larry Meyer, who has foresaid that “are looking forward to expanding our business into Birmingham and other parts of the UK”.

Celebrated by many style conscious and trend-savvy shoppers, Forever 21 has quickly become the source for the most current fashions at the greatest value. The other side of the pond favorite is growing quickly, featuring new and exciting store environments, a constant flow of fun and creative clothing designs and the accessories to make your look come together at the right price.