Keen on recycling? Tired of piling up clothes that just wore once and not seems to have another chance in your daily outfit? The largest UK online fashion and beauty retailer is giving its business a new twist and we all be soon able to trade trousers, deal in dresses and barter on bags thanks to this new virtual marketplace.

The idea is to give fashionistas looking to give their wardrobe a makeover and small independent businesses to promote their fashion products, as well as offering larger companies another sales channel for brands or to market excess stock.

According to an official announcement made by Nick Robertson, Chief Executive of ASOS, “This is an exciting extension to ASOS’s existing customer offer which makes perfect sense in today’s market. This is a sellers’ platform.” The company is in the advanced stages of preparing to launch an online marketplace platform providing customers with a channel to sell their own clothes. In addition, Customers putting their clothes up for sale online will also be given advice from ASOS’s expert team on how to display their items to maximize selling potential. It is anticipated that the ASOS Marketplace will launch later this year and the initiative is one of a number of projects currently in progress to extend the company’s offering to its fast-growing customer base.

“We will start simply and continually improve the platform over time. Our sellers will shape its future. “With this initiative, we are able to offer both individual and corporate customers an additional channel to sell their fashion merchandise in an environment, and in front of a customer, that is all about fashion.” Highlights Robertson.

Established in June 2000, is the UK’s largest independent online fashion and beauty retailer. With over 35,000 branded and own label products available and over 1500 new lines added each week, is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, attracts over 6.9 million unique visitors a month and has 2.9 million registered users.