Verdict Research in its latest forecast says that total retail expenditure will increase by £1.3 billion during the period of the World Cup, June and July 2010, compared with an increase of £1.5 billion during the same period in 2006.
It is now June and with only two days away from the FIFA World Cup 2010 in South Africa, store bosses should rest their hopes on boosting earnings online as shoppers are likely to be lured to the e-commerce shopping cart during half-time rather than flock to the high street department store.
With this bet, retail sector is the latest one in laying their hopes on the England team success in South Africa.