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The ex half of Oasis has chosen a traditional place for a non traditional brand, as Liam Gallagher’s fashion brand Pretty Green will open its first store on Carnaby Street this Friday 30th July.

The collection has been entirely founded and designed by Liam, draws its inspiration from the art, music and culture scene of the 1960s, so Carnaby Street is the perfect location for the brand’s first store. Pretty Green is renowned for the attention to detail with an emphasis on quality fabrics, cut and classic tailoring. Demand for the SS10 collections have been high – form an orderly queue behind us!

The new store will be housed over two floors and even feature a Lambretta Li 150 Series 3 replica scooter and panoramic image of Liam on Brighton beach. They will be selling a selection of exclusive one off Pretty Green pieces in addition to showcasing the Green Label and Black Label Spring Summer 2010 collections.

For those sixties addicted here it goes a date to book in your agenda: from 11.00am on Friday 30th July at 57 Carnaby Street.

And to have your wills list ready for the occsion, you can start browsing the treasured pieces by the singer at http://www.prettygreen.com/

Sugar Inc, the leading online women’s media company, today announced the launch of its first social online game, called PopSugar’s Retail Therapy. The game debuts with a host of popular brands, including Banana Republic, Barneys New York, Diane von Furstenberg, Gap, Juicy Couture, Topshop, and Tory Burch. PopSugar’s Retail Therapy allows players to merchandise and design their own fashion boutiques and dress their characters in the hottest styles and brands. Retail Therapy is available on Facebook and can be played for free at Retail Therapy.

Beginning with a small and empty boutique, players are challenged to stock their stores with clothing from PopSugar’s Retail Therapy brand partners and design their store layout. The virtual clothes are replicas of real items that players can buy. By carrying the best fashions, players earn virtual money to customize their stores with stylized furnishings or grow their stores into giant department stores. In addition to running their own boutique, players can shop at their friends’ stores or stores hosted by brand-name retailers. Players can also download their personalized characters and outfits to social networking sites in order to share their style with their network of friends.

“Our goal is to constantly add innovative offerings that entertain and delight our large audience of women. We wanted to create an addicting game that would appeal to one of their greatest areas of passion — fashion. PopSugar’s Retail Therapy allows women to mix and match dream outfits from their favorite retailers and feel the experience of running their own high-end fashion boutique,” said Brian Sugar, founder and CEO of Sugar Inc. “What is especially unique about PopSugar’s Retail Therapy is that we have integrated real brands and products into the game environment. All the products featured in the game are available for purchase. Within the game, players can link directly to retailers’ websites if they want to buy the products in real life. This level of brand integration simply does not exist in any other game.”

Sponsors can be involved in the game in a number of ways. Retailers can host in-game virtual stores or provide clothing from their current fashion lines for players’ characters to wear, order, and stock in their own boutiques. They can also sponsor in-store events, gift clothing to players, and introduce limited-availability items that will be coveted by players of the game.

To start, Banana Republic, Barneys New York, Diane von Furstenberg, Gap, Juicy Couture, Topshop, and Tory Burch have all provided virtual merchandise for the game. Diane von Furstenberg and Topshop also have in-game virtual stores that players can shop at.

“One of the most compelling aspects of Retail Therapy is that it gives players the opportunity to actively engage with our brand and clothing in a sophisticated and entertaining virtual environment,” said Heather Kaminetsky, director of Internet marketing at Barneys New York.

To provide its readers with a comprehensive experience across all its properties, PopSugar will integrate aspects of Retail Therapy into its editorial content, which includes 16 sites focused on three primary channels: Celebrity and Culture; Fashion, Beauty, and Shopping; and Home and Family. For example, PopSugar will give fashion trend alerts based on celebrity photos, FabSugar editors will host a Retail Therapy “look of the week” contest for players’ characters with the best outfit and write posts about the newest clothing and accessories in the game, GeekSugar will provide weekly game tips, and CasaSugar will have “get the look” posts inspired by new in-game furniture assets.

http://www.playretailtherapy.com/

Spanish brands are ahead the Ipod revolution, at least in the fashion business scope. If all the iPhone fans were able, just a few weeks ago, to enjoy the last arrivals from Mango just touching their devices screens, now is another label from Spain, the luxury jewelery and accerozies house Tous, the one presenting its application for the beloved Apple gadget.

Tous’ new Magic campaign has become an entertaining application for iPhone. Kylie Minoque is the star of the show and presents the collections to the users through a viral game, a store locator, and a video.

In the game ‘Can you read my mind?’ Kylie becomes a fortune teller, and by shaking the phone she’s able to read the mind of the user. In the video section Magic Kylie is the singer and takes on the role of a wizard’s apprentice. The App also offers the possibility to discover the 2010 collections, and it includes a store locator.

Tous was set up in 1920 and reached an important growth over the last years, with a exceptional turnover of 325 million Euros in 2007. The company has 1850 employees. The application is available from the AppStore free of charge.

Next Saturday 17th July it will be held the next edition of Ibiza Adlib Fshion Catwalk, organized by the Consell de Eivissa, and which wil bring to the Pitiusa island the best of the insular fashion.

Reina Sofía park qill host again the Ibiza´s designers’ creations and will include the last from Beatrice San Francisco, Esencia Adlib Ibiza, Luis Ferrer, Piluca Bayarri, Tres Ibiza, Toni Bonet para Bianca, Lola G, Morocha Ibiza Fashion, Isabel Castellar, Eva Cardona, Hippy Chick Ibiza, jewlerie makers Marmade and Pomar, and the Escola D´Art de Eivissa.

Actress Vanessa Romero will act as the ceremony conductor and will host this event, replacing top Mª Jose Suárez, who has canceled all her acts due to health complications.

As the main novelty to be presented this year, Moda Adlib counts on Orsi Feher, bespoke Hungarian model and TV conductor. She is the the sister of the missed Benfica’s player Miklos Feher.

If you want to know a little bit more about this year new talents visit their websites:

– Beatrice San Francisco: www.beatricesanfrancisco.com
– Piluca Bayarri: www.pilucabayarri.com
– Joyería Pomar: C/ Castelar, 1 y Pais Basc, 2. (Eivissa).  Tel: +34 971 310 526 begin_of_the_skype_highlighting   end_of_the_skype_highlightin

– De los Ángeles: www.delosangeleskids.com
– Marmade: www.marmade.com
– Eva Cardona: www.evacardona.com
– Luis Ferrer: www.luisferrer.com
– Tony Bonet para Bianca: Plaza de Enrique Fajarnés, 5. +34 971 312 626 begin_of_the_skype_highlighting

– Hippy Chick Ibiza: www.ceciliarossini.com
– Esencia Adlib Ibiza: C/ Atzaró 18. marta@volsgroup.com
– Isabel Castellar: luzblanca00@hotmail.com
– Lola G Ibiza: www.diezlunasibiza.es
– Morocha Ibiza: www.morochaibiza.com
– Tres Ibiza:  www.tresibiza.es

We know, it´s getting too hot to start thinking of scarves, leather jackets or winter boots but the new season is around the corner and DSUK One day Summer sale is the hottest chance to bethe first styling the must it have of this Autumn!

New Autumn/Winter stock arriving for this sale range from Vivienne Westwood, Martin Margiela to John Galliano, both Womenswear & Menswear.  Huge markdowns on all Summer stock, gorgeous accessories and new fab partners for those purchasing the VIP ticket (25 pounds, available at the DSUK website), which includes a gorgeous goodie bag to include ‘LUSH’ with a facial serum bar to give you a soothing treatment for your face. 

For the gals ´wardrobe, just in they have Jill Sander jackets for Summer starting at £129 reduced from £500, Prada knitwear starting at £79 reduced from £320, Vivienne Westwood Summer stock reduced and New Autumn Winter stock coming at approx 50% off retail.  Burberry tops starting at £59 reduced from £259, Martin Margiela Summer stock greatly reduced and also NEW Autumn Winter stock arriving and Moncler puffa skiing jackets at huge discounts.  Mid range we have fabulous dresses, light weight knits, skirts, tops and trousers from a whole host of labels to include Lynn Mackie dresses starting at £69, Prairie New York dresses from £70, Core Lynn Calter dresses and tops from £59 plus our list of cheap & chic brands including Asos, Religion, Buddhist punk prices starting at just £15 for tops, £25 for dresses, this sale is not to be missed.

Men are not forgotten as they can hunt for suits from YSL, Cerruti, Valentino, Armani and Coveri prices range from £99, £199 and £299.  Moncler Winter skiing jackets at vastly reduced prices plus NEW Vivienne Westwood Winter stock on sale and Martin Margiela Winter stock on sale alongside their Summer stock at greatly marked down prices.  Mid range we have True religion jeans starting from £59, Wildlife distribution Jackets from £70, tops from £45, trousers from £49, Street labels we have Seal kay jeans from £39, YES no maybe t’s from £15. 

If you are into the Accessorize Craze then take a look at their Handbags & Shoes from Just Cavalli, Costume National, Galliano, Margiela starting at around £99. 

Remember to book Friday 23rd July in your diary and to go through www.dsuk.biz to get your tickets!

Fashion Popcorn? Yes! A digital fashion salon, supported by independent filmmakers network Shooting People, takes place as part of the Rushes Soho Shorts Film Festival.

Open for filmmakers, fashion designers, communicators and digital media practitioners to debate the issues around fashion, film and digital media; a short fashion film and pervasive media presentation is followed by a panel discussion.

Fashion Popcorn has been formed as a digital fashion salon – seeking to demystify digital, social and pervasive media, debunk the geek myths, and encourage the adoption of new technologies for creative expression and communication. All fashion designers, film makers and digital media practitioners are invited to pinpoint and discuss key issues around fashion, film and digital media – and they are also encouraged to explore the potential for collaboration across these industries to foster new opportunities to maximize benefit for all of us.

Participating names include Matter2Media’s Tim Kindberg who presents his Krstl project as well as filmmaker and curator Kathryn Ferguson.

Conscious of fashion is not yet leading the field in digital innovation, but realizing about the potential relationship between fashion and digital media is vastly more than a handful of blogs and the odd tweet, Featherhouse and Shooting People are committed to present you with a very appealing festival, taking place along this summer in different London venues.

The evolution of the digital landscape offers exciting new opportunities to harness technologies to create, communicate and engage audiences. And, as consumers, we know that there are means to converge our real and virtual lives in ways that are innovative, purposeful and – most importantly – fun. In fashion we are at a digital crossroads, and now is the time for debate on what path we take, how we travel and who travels as our companions.

The first Fashion Popcorn event takes place during Rushes Film Festival on 22nd July, at London College of Fashion, London. 

Featherhouse is producing Fashion Popcorn in association with Shooting People.

Check their web out for further info on schedules, conferences and participation:

www.fashionpopcorn.com

The volume of sales on the high street fell again in June, compared with a year ago, according to the latest CBI Distributive Trades Survey. But the decline was slower than expected and than last month, and retailers are hopeful that sales will pick up in July, partly because of the impact of the World Cup.

More than a third of retailers surveyed (34%) reported a rise in the volume of sales during the first two weeks of June, compared to the same time a year ago, while 39% reported a fall. The resulting balance of -5% is better than had been predicted (-15%), and an improvement on May’s unexpectedly weak balance of -18%.

The three-month moving average of sales volumes was marginally negative (-3%), after staying positive for seven months in a row, and a net 11% of retailers described sales as poor for the time of year, similar to the results for April and May.


The decline in sales was led by footwear & leather, which saw a sharp fall in sales after eleven months of solid growth.

Looking ahead to next month, sales are expected to recover some ground, with a balance of 11% expecting volumes to be higher than a year ago. However, a net 8% of retailers still expect sales to be poor for the time of year.

The volume of orders placed on suppliers fell slightly (-7%) but a balance of 11% expect orders to grow next month. A net 17% of retailers said that stock levels were more than adequate relative to expected demand, the highest balance since last April (+22%) and broadly in line with the long-run average (+18%). A balance of +11% of retailers expect to have sufficient stocks in July.

Women Britain are loyal. Or at least they try. If the loyalty issue comes to terms of fashion, then, it becomes a fact. This is one of the findings offered in the last market research conducted by M&S Money and focused on attitudes towards old favorites and found that not everyone throws things away easily. We are happy to re-use our belongings if they’re in good working order, still in fashion or they just make us feel good.

The study, launched to celebrate the 25th anniversary of the British house, reveals that 6 million women stay loyal to the favorite ‘LBDs’ they’ve bought in the past. These women hang onto their little black dress ‘LBD’, with over 43 million ‘old favorites’ stored in British closets, according to new research. 1998 is the vintage year, with items cherished for an average of 12 years and 4.5 million women have held on to old favorites for over 25 years.

Apparently, we’re likely to hang onto our favorites items for an average of 12 years, proving that things can and do last the test of time – making our ‘vintage year’ 1998. A quarter of us however have held onto ‘old favorites’ for over 15 years, and 4.5 million for more than 25 years.

Homes and wardrobes are dominated by our favorite things; for one in 10 of us these date back to the 1980s. Almost nine in 10 (86%) admit to harboring an ‘old favorite’.

When asked why they have kept these things for so long, good quality that lasted the test of time was overwhelmingly the winning factor (74 per cent). And, rather than just upgrading for the sake of it, over half (57 per cent) simply said they keep these things as they don’t need to be replaced. One in six of those in their 50s even say their favourite item looks better now or has actually improved with age.

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