The ex half of Oasis has chosen a traditional place for a non traditional brand, as Liam Gallagher’s fashion brand Pretty Green will open its first store on Carnaby Street this Friday 30th July.

The collection has been entirely founded and designed by Liam, draws its inspiration from the art, music and culture scene of the 1960s, so Carnaby Street is the perfect location for the brand’s first store. Pretty Green is renowned for the attention to detail with an emphasis on quality fabrics, cut and classic tailoring. Demand for the SS10 collections have been high – form an orderly queue behind us!

The new store will be housed over two floors and even feature a Lambretta Li 150 Series 3 replica scooter and panoramic image of Liam on Brighton beach. They will be selling a selection of exclusive one off Pretty Green pieces in addition to showcasing the Green Label and Black Label Spring Summer 2010 collections.

For those sixties addicted here it goes a date to book in your agenda: from 11.00am on Friday 30th July at 57 Carnaby Street.

And to have your wills list ready for the occsion, you can start browsing the treasured pieces by the singer at