You are currently browsing the monthly archive for August 2010.

Who used the first tailored perfume? When it started the fancy for luxe fragrances? What unites Jennifer Lopez and Madame Chanel? To answer some of these questions the quintessentially British luxury store Harrod´s is holding an exhibit — titled The Perfume Diaries — “celebrating the past, present and future of the perfume industry”.

The exhibition is curated by Roja Dove, fragrance expert and head at Haute Perfumerie at Harrods, in collaboration with Givaudan.  This “true celebration of the fragrance industry” will be nourished by the archives of the key fragrance houses, ranging from Dior to Guerlain and Robert Piguet, and including the most notorious new comers as Thierry Mugler.

The Perfume Diaries in meant to chronicle the fascinating story of perfume from ancient times right through to modern day and beyond. Harrods will unveil the amazing heritage behind fragrances on the market today, demonstrating the evolution of the world’s favorite scents. Notes of swing, the intensity of the World War I or the rave of Rock N´Roll will also have a say in this show, which after some early previews at the end of August will open to the public from September 2nd to October 2nd 2010.

Housed within a stylish contemporary exhibition space on the Fourth Floor of Harrods, the Perfume Diaries will appeal to anyone who has ever purchased a bottle of fragrance. Featuring a ‘who’s who’ of the fragrance world, The Perfume Diaries is a comprehensive view of the most significant and influential scents to have emerged since the 1800s; from Jicky to JLo and everything in between.

In collaboration with Givaudan, The Perfume Diaries will also include an interactive exhibit allowing visitors to see, touch and smell raw materials used in perfume.

To set the final broche to this chic exhibition, fancy a fabulous Afternoon Tea? Master pâtissier to the stars Eric Lanlard has designed a new menu inspired by key perfume notes and ingredients and in celebration of The Perfume Diaries.


To celebrate Peanuts’ 60 birthday this October, Lacoste joined forces with the all beloved Japanese drawer and Special Project Consulting to release four special kids’ polos in sizes 2 to 16 years old.

Adult versions of the same polos are available in a very limited edition as part of a larger anniversary project called ‘Peanuts 60 years world tour’ at select shops around the world, including Colette in Paris, Dover Street Market in London, 10 Corso Como in Milan and Seoul, Joyce in Hong Kong and Shanghai, Club 21 in Singapore, Isetan in Tokyo, Hankyu in Osaka and ZOZO Villa website in Japan.

Aside from the Snoopier factor, the Lacoste ‘Peanuts’ designs mark the first time that Lacoste has used another logo to reinvent their classic crocodile motif.

…Or the Art of Being British.

On Saturday 4 September 2010 The Jermyn Street Association is hosting a garden party celebrating English eccentricity whilst presenting a showcase of all the specialist retailers and restaurants in St James’s. The Art of Being British will offer four unique men’s and women’s catwalk fashion shows accompanied by displays and demonstrations from many of the famous retailers in St James’s including those from the revered hat, shirt, suit and shoe-making fraternity.

This celebration of English eccentricity will also feature four catwalk shows while the street is closed to traffic to encourage West End shoppers to relax and enjoy a peaceful atmosphere whilst discovering one of the UK’s most famous shopping streets.

T.M. Lewin, Hawes & Curtis and Fortnum & Mason will be hosting a great bunch of names showcasing their craftsmanship and key signature services. Cheese experts Paxton and Whitfield will engage shoppers with their exquisite British cheeses, Dukes will demonstrate how to mix the perfect Martini, whilst Berry Brothers and Rudd will be offering blind tasting with a chance to win a bottle of champagne. Davidoff cigar makers will show the art of hand rolling the perfect cigar. Fortnum & Mason will be hosting an al fresco tea party and will show the art of taking tea. A Jermyn Street professional valet and butler will be giving advice and sharing their knowledge on how to care for clothes and relate stories about the art of this profession in the 21st Century.

The Rolls Royce Phantom from The Ritz will be there and the Royal Academy of Music will perform a selection of popular British classical, jazz and theatre tunes live on the street. There will be a sports car display, church market, puppet show, hog roast and an area dedicated to the art of storytelling whilst Saturday shoppers will be tempted further in store with a unique selection of added value incentives only available on the day by the retailers of St James’s.

WHEN: Saturday, 04 September 2010, 12:00 – 17:00

WHERE: Jermyn Street, London, SW1, Greater London, United Kingdom

To celebrate the V&A exhibition, Diaghilev and the Golden Age of the Ballets Russes,1909–1929, Fashion designer Erdem has designed a silk scarf incorporating original costume designs by Léon Bakst for the ballet Narcisse in 1911.

Made in silk, this vibrant scarf resembles the softness and rhythm from the stylish Russian Ballet Companies from the XIX Century. Bakst’s sensational costumes, with their bold, beautiful designs, are complemented perfectly by Erdem’s love of vibrant color and his mastery of print.

The Narcisse Scarf is priced £185 and is available exclusively from the V&A Shop from September. Almost a metre square, the design is a flourish of rippling movement and color, incorporating original costume designs by Léon Bakst for the ballets Narcisse(191), The Firebird (1911) and La Peri (1915).


One of the women´s favorite companion, Cosmopolitan, is heading back to University. From this fall, the veteran in fashion and celeb´s publication will be rejuvenated and transformed into a younger version, apt for the young fashionistas to be.

The National Magazine Company has announced that Cosmopolitan is launching a free magazine targeting female students between the ages of 18 and 21.

In words of Louise Court, editor of Cosmopolitan, We wanted to produce a free tailored version of Cosmopolitan that talks directly to the student population and gives them all the honest and intimate advice they can get from the monthly magazine, but tailored specifically to their lifestyle as an introduction to the paid-for glossy.”

Cosmo on Campus launches in October with a print run of 250,000 copies. The spin-off glossy magazine will be distributed at 65 universities across the UK, including London Met, Leeds, Manchester, Wales and Edinburgh.

Printed on news print paper, the 56-page magazine will include Freshers’ Week Confessions, Cash and Careers Clinic as well as high street fashion for achieving celebrity looks on a budget.

An online channel will support the hard copy with additional content and competitions at

The National Magazine Company plans to roll-out one edition of the magazine per quarter in 2011.

The two largest sample sales in London together? And just for 1 pound? Yes!!! This summer, this is not just a bright idea, but a real date to note in your agendas!!

From Thursday 2nd to Sunday 5th of September, The London Accessory Sale and Secret Sample Sale would be hand in hand to offer you Housing men’s and women’s collections by designers such as ‘see by Chloe’, Belstaff and Vivienne Westwood, as well as designer accessories which include Jimmy Choo, Dolce & Gabbana, Lanvin, Chloe and Chris & Tibor.

Prices range between £5 to £800, something for every budget and taste, all stock is discounted by up to 80% off the RRP.

WHAT: The London Accessory Sale ltd & Secret Sample Sale

WHERE: T2, The Old Truman Brewery, 85 Brick Lane, London, E1 6QL

TUBES: Old Street, Aldgate East, Liverpool Street, and Shoreditch.

WHEN: Thursday 2nd – Sunday 5th September


Thursday 12noon – 9pm (members)
Friday 12 – 8pm (public)
Sat 12- 7pm (public)
Sun 12 – 6pm (public)


Have you been sunburnt before? The answer is likely to be yes but you may not have been aware that sunburn can seriously damage your skin. That’s why leading online retailer Asos has joined forces with Cancer Research UK to create Fashion Forecast in a bid to not only raise awareness of dangerous sunburn but to combat crimes against fashion. The message is to look cool and enjoy the sun safely this summer.

The summer campaign targets young people and aims to make them more aware of the dangers of sunburn such as skin cancer and premature ageing of the skin. Whether it is a trip to the park, a festival or just hanging out with friends, the Fashion Forecast will help shoppers pick an outfit that is all about style and not sunburn.

A survey was published earlier this month to mark the launch of ‘Fashion Forecast’ from Cancer Research UK’s SunSmart campaign and fashion retailer Asos. The light-hearted poll revealed that the socks and sandals combo are looks to completely avoid this summer, but a worrying fact emerged that only a diminutive four per cent of people regarded sunburn as a summer fashion faux pas. This suggests an unnerving acceptance of unhealthy sunburn as a fashion norm.

The poll also revealed that over two thirds (34 per cent) admit to having ever sported the potentially dangerous sunburnt look for themselves, with that figure rising to almost half among people aged 18-34 years (44 per cent). This is particularly worrying as getting sunburn is a sign that the skin cells have been damaged and increases the risk of malignant melanoma, the most serious type of skin cancer in later life.

Fashion Forecast provides up to the minute expert style advice for any occasion and has a range of versatile looks to help people work their wardrobe with “all style, no sunburn” this summer.

New seasonal threats are floating magazines and sartorialist blogs with the ultimate trends and must it have ones.

Primark is not alien to the just brought from catwalk shows newbies, as it can be seen at their last catalogue for F/W 2010 / 2011.

Cropped trousers with an edge for those welcome-back-to-the-office meetings are outstanding. Mix them with romantic blouses or dress them down with the still in jean shirt. Don´t forget an extra log but thin leather belt, it´s big news for this fall, so fasten it tight and knot it, you´ll rock!

Warm wool with top ski resort´s reminiscences are also giving the stylist much to talk about, as well as the new below the knee skirts. This autumn, the larger, the better, and always following Stella McCartney remembrance of her mother´s A line jean skirt.

If you thought that fur and feathers were to be out after their last year´s hike, change your chip! They´re more fashionable than ever, resembling a broad sort of tones and styles: from Cinderella miniskirts made of soft colored feathers, to Yeti´s jackets and fake fur waistcoats and little jackets. Also safari is here to remain or to be smartly played with the recently arrived blackish. Another well known outfit, the military, will beat the high streets at least for a couple of months more, translated into parkas, hoodies, capri lenght trousers and sweetened with embroideries, minimal ruffles and again omnipresent ribbons.


 But if there is a hot trend this year is camel. Wherever you look you will see the smarts tonality impregnating from shoes and more than ever behavioral bags and pursues, to the much loved and even more hunted down coat.


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