Ethos and Fair Trade have never been faced against fashion, as more brands and designers than ever are showing from a while on.

The point is to show your fashionethical instinct from head to toe and not necessarily finding yourself broke. The Komodo label was set up in 1988, with the specific aims of designing clothes, creating employment in developing countries and also for Joe Komodo and his friends.  The brand was born from the Acid House Summer of Love, and provided a chance to express feelings about the wonderful places and faces involved in production, and a vehicle to spread good vibes and messages by using natural and eco-friendly fabrics, dyes, and traditional hand made local skills. Komodo has become a well known worldwide brand, working with eco-friendly materials and following a philosophy of ethical business and social responsibility. 

They believe it’s a privilege of our civilization for everyone to dress up with Style – but it’s also the responsibility of the Fashion Design team to make the style sustainable. Take a look at

Start your Ascension with the brand t-shirts, all made of Fairtrade certified cotton and printed with water based organic inks. With only 50 of each design being produced, they are an absolute haggle at just 24 pounds! Grab them all at and don’t forget to look for the Design collaboration for Fairtrade fortnight,. We covet the Jacquetta’s one, where the successful British model shows she is equally talented with a camera, she took the photo for this print.

Last joining this fashionable but fair trade flow is Harry Potter’s starlet Emma Watson, who dedicated part of her gap year to design an entire collection for People Tree. Although she hasn´t the same grade of centrally involvement in the design of this collection, she fully created and styled the Spring / Summer One. This time, she travelled to Bangladesh to help the firm’s people select some gorgeous Fair Trade textiles – a dogtooth hand woven check, cable knits, soft organic jerseys and the first Fair Trade hand woven brushed checked fabric which has been made into easy tulip skirts, dresses and shirts.  

There are even a few party dresses, such as the little black satin tulip dress which can be dressed up or down to suit any occasion! The promising star picked out some of her favorite pieces and modeled them for People Tree.

You can see below more about Watson’s collaboration with People Tree: