Fashion giant Forever 21, the US equivalent to Topshop or New Look, is to open its first UK store in Birmingham’s Bull Ring on November 12.

In April it was revealed that Forever 21 would open its first store in the autumn, but the exact date of opening was not known as the company kept its exact locations under wraps. The fashion fashion chain is further planning to open in Westfield Stratford in London and in Dublin’s Jervis Centre. The retailer is looking for further London stores as well as shops in UK centres such as Manchester, and Glasgow, as well as European centres such as Paris, Milan, Munich, Amsterdam, Vienna, Madrid and Barcelona, reported Drapers.

Forever 21’s executive vice-president said: “Forever 21’s fast fashion concept perfectly suits the European consumer’s appetite for trend-led fast fashion at value prices.”

This Lady on a Vespa was excited since she aknowledged in June that one of the American most cared secrets was coming to the Old Metropoli and after taking a sneak at the first store in Birmingham Bull’s Ring just have to say….save up and go there plenty of time, since it’s huge!!

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