Get ready to hunt on the orange craze! As Parisian fashion house Hermes is making its way to East London, where the savoir faire of the French house will team up with the area, well known for its niche boutiques and quirky stores.

To get the buzz around pop-up store going, Matt Irwin did a streety fashion shoot featuring Hermes scarves. The temporarily store will be situated on Spitelfields Markets and will be open from 17-25th November. The temporary store will be dedicated to the label’s classic scarves and be branded J’aime mon carré – or I love my scarf. The stores will be staffed by experts who will be able to teach customers how to tie their new scarf purchases

Just to water our mouths, some strokes on the Hermés charm…It’s just one of the biggest names to get in on pop-up stores; all over Britain there have been dream boutiques springing up everywhere for a few days, and then disappearing again as unexpectedly as they came. We guarantee that this will be one that you don’t want to miss.

The brand’s bags are loved by celebrities worldwide, with big names such as Victoria Beckham, Courtney Love and Nicole Richie all showing their love for their leathery arm-candy.

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