As one of the launches to be taken into account within the next week’s Carnaby Shopping Party, it is a matter of fashion-forward thinking to introduce you to the new venture by the US beloved casual chic boss…

Hilfiger Denim’s ‘Made for You’ is one of a kind in-store denim event allows you to be the designer of your own Hilfiger jeans. Or in other words, just buy a pair of Hilfiger Denim jeans and let your imagination loose.

Custom create, rib, bleach, colour and embroider your jeans the way you want them. A special team of international denim artists will be in-store to help you and inspire your designs .

This exclusive event will be taking place Thursday 18 November from 11am – 9pm.

To ensure your spot at the event, sign up your name and email address in the Hilfiger Denim, 46 Carnaby Street or email by Monday 15 November.