Sponsored by Coutts & Co and supported by the London Development Agency, the applications for Fashion Forward 2011 are now open. The applications deadline will close on Wednesday 17th November 2011.


Fashion Forward was established five years ago to provide funding to talented emerging British designers to show and develop their businesses in London. Louise Goldin took home the award last year, and was praised for her techno-knit creations.


If you are up for it, just check if you meet the required criteria:

  1. Designers must currently show on-schedule at London Fashion Week and have either received New Gen funding within the last three years or demonstrate that they are at a similar stage in their business development.
  2. Businesses should have a turnover between £100,000 and £1,000,000 although other businesses may be considered in exceptional circumstances
  3. Applicants must have a UK based business but do not have to be British

If you have ticked all the boxes below, then just have to submit the following along with the application form [click to download and print].
Also will be required to attach an overview of your existing business including:

–          Short-term and long-term business goals and objectives
–          Current organisational structure (employees and roles)
–          Consultants, outside advisors and professional organisation that you are currently working with
–          Your current brand positioning and where you envision your brand in the future
–          Last set of audited accounts and projection for current financial year
–          A list of your current UK and international stockists
–          A diversity monitoring form [click to download and print]
–          A portfolio presentation containing work from your spring/summer 2011 collections which may include sketches, photos, editorial images, advertisements and/or videos
–          The names and contact information for 2 referees (editors, retailers, fashion industry professionals or business executives with whom you have a close working relationship).  These contacts will be provided for potential consultation in connection with your application.

Lady on a Vespa wish you all to participate good luck!!!