After the success of their ‘Made to Order‘ boating shoes, Prada is launching a brand new eyewear range, allowing you to design your own pair of exclusive specs in 3 steps.

And it couldn’t be simpler…

First, choose the colour of the frame – with a choice of black, white and tortoiseshell.

Next, there’s a selection of symbol inserts that can be plugged into each arm of the frame. With a mixture of letters, numbers, hearts and stars you can pick and choose, customising your glasses to your heart’s content.

Prada introduces thus a new engineering mechanism onto the market that unites the technical qualities of design with modern and personal style. The PradaPrivate glasses, which have a patent that is registered worldwide, include removable arms that can be personalized in multiple ways by plugging in two symbol inserts in each arm of the frame.

These could vary from the wearer’s initials to symbol-based inscriptions. Thanks to the uniquely engineered system, which is based on the idea of a longitudinal metal, one can substitute the detachable symbols on the arms of the glasses with others purchased at the same time as the glasses or afterwardsA few simple actions allow for the glasses to be manually customized:

Choose the colour..;Select your characters..and…Personalize!

This makes for a one-of-a-kind piece in three easy steps. It is simply a matter of unscrewing and removing the arms of the frames and the plaque featuring the logo then subsequently taking out the stopper and symbols to be se substituted by new ones.So whether it’s your initials, the classic P and R or a quirky symbol, personalised property has never looked so good.

The new PradaPrivate glasses will be available from 2nd December in the London Prada Boutique.

 

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