Last September, British designer Giles Deacon returned to the London catwalk, having shown in Paris for the past two seasons. In 2009, he was recipient of France’s ANDAM award. Worth €160,000 (£134,000), it is backed by the French National Association for the Development of the Fashion Arts, LVMH, Gucci Group, the Pierre Bergé Society and Longchamp, among others, hence the move. Having landed the job at Ungaro, however, it now makes sense to take his signature line back to London – and very welcome it is too.

However, Deacon is best known for his playful designs and his collaboration with High Street retailer New Look. Deacon was employed by the fashion houses Bottega Veneta and Gucci, before founding his own label, GILES, in 2003. He launched his first collection for GILES at the 2004 London Fashion Week and was named “Best New Designer” at the British Fashion Awards. Deacon’s designs have been met with critical acclaim and have sparked a renewed interest in London fashion.

So if you either want to know what the so-called new Brit terrible enfant is to bring to your local shopping spot or if you just ever dreamt of seeing a prime line fashion show behind the scenes, thanks to New Look we are able to know the inner side of organizing a boombastic fashion show.

Make yourself comfortable and enjoy it!!