Ready, steady…goooooooooooo!! From late January the Primark’s SS11 collection will be flooding the retailer’s stores, yay!!

Newest arrivals reflect many of the forthcoming seasons must have’s including the 70′s: wide legged jumpsuits, platform heeled shoes, cork wedgies, straw pamelas and tons of covetable handbags!.

Floral and nautical themes remain popular in SS11 and with many collections including crochet fabrics. If you already dreaming of this year’s holidays or simply counting down the days to that festival, keep an eye on the below inspirational outfits!

Colour palette for this range goes from nautical staples red, navy blue and white, to trendy Earthy tones. British witty sense humour is also present with the cute pale blue number on the left!

More beach prints, exchange Brighton’s views for shells on this ruffle trimmed dress.