After 10 yeas delivering accross The Pond to clients who ordered online, cult US fashion brand, Johnny Cupcakes has opened its first international store in Foubert’s Place, just off the famous Carnaby Street.

Bringing their quirky collection of t-shirts, jerseys, accessories and badges to the UK for the first time, all with the iconic cupcake logo. The hip store is definitely worth a visit to experience the amazing interior, designed to look like a retro bakery complete with refrigerators and bakery cases, punctuated by mesmerising marble runs and vintage cookware.

Check out the limited edition London collection, designed exclusively for the London store, and inspired by London icons, including Johnny’s own interpretation of the London Underground logo. From humble beginnings in the back of a rusty old car, Johnny Cupcakes has become an underground success story with a die-hard fan base. The brand’s t-shirts have fast become collectibles, and many sell out as soon as they go on sale.