Fashion-forward thinking American retailer Urban Outfitters has just launched its online directory for those fashion geeks who love to study their favorite brands from A to Z. With a brief description on how the brand you´re looking after started and also listing its bestsellers, it´s a useful tool with the characteristic OU touch.

In addition to that, OU is currently running a quite quirky competition. Only thing you have to do to be at a chance to win £500 / €500 to spend online plus a copy of the book ‘My Parents Were Awesome’! is to show them just how awesome your mum / dad / parents were. Show the clothes, the hair and the ‘taches! Submit your pictures via Flickr / Twitter @uoeurope and tag them with #awsomeparents. Inspired by the blog “My Parents Were Awesome“, if  your parents are deemed the most awesome, you’ll win!!

Good luck, son!

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