Grazia magazine has launched a new talent initiative to find the UK’s next big designer. Title Fash Factor, the winner will see their designs published in a double-page spread, allowing for Grazia’s many readers to become familiar with the new generation talent.

The competition takes place Tuesday, July 5th, and is an open invitation to fashion students, budding designers, milliners, shoe designers, and jewellers to bring their designs to the offices of Grazia, and show them before a judging panel of Grazia editors, A-list fashion designers and top industry experts and buyers.

The panel will be judging entries for two womenswear categories – clothing and accessories. The winning designs will be photographed and featured in the next issue of Grazia magazine, Britain’s best-selling fashion glossy.

Auditions are held at Endeavour House, 189 Shaftesbury Avenue, London WC2H 8JG. All entrants will be seen on a first come, first served basis, with doors opening at 9am, and judging continuing until 1pm.

All designers will be given a strict three-minute slot for a “speed pitch” before the judging panel, of which 1 minute will be available for the designer to briefly introduce: themselves,their experience and qualifications, and the inspiration behind their design.

Each entrant may present one outfit, one pair of shoes, or one accessory. All designs must be presented to the judging panel worn by the designer, or by one accompanying model.

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